Digital Marketing Strategies

Digital Marketing Course Details:

Social Media is a platform of numerous marketing campaigns because of high traffic from its millions of users. Businesses have utilized social media campaigns in promoting their brands as the platform provides them with real-time feedback. Feedback can be good or bad, and if it is the latter, they can address it right away.

As technology is rapidly advancing, it is best to take advantage of it in promoting a brand.

At the end of this course, students shall learn how to: (1) understand the definition of digital marketing; (2) design website; (3) understand search engines and search engine optimization; (4) become versed with search engine marketing; (5) learn about web analytics; (6) be familiar with display advertising; (7) gain knowledge about e-mail marketing and e-mail promotion; (8) Mobile marketing (9) do social media marketing with facebook; (10) do social media marketing with Twitter and youtube; (11) do social media marketing with LinkedIn; (12) understand various social media platforms like blogs; (13) understand PR and online reputation management; and (14) promote digital marketing campaigns.

To achieve these goals, this Course Space Certificate in Digital Marketing Strategies course students should make use of the interactive materials. Assessments shall be done after each module to check for knowledge retention and understanding.
Since social media platforms are widely used globally, brands need to cross borders when it comes to promoting their products. The best strategy is to go digital.

Digital Marketing Course Highlights:

• 12-month full access to online course materials
• Learning materials and resources provided by Course Space
• Modules encompassing wide-ranging topics about Digital Marketing Strategies
• Accessibility and affordability wrapped in one
• A well-recognised certificate upon course completion

Digital Marketing Certificate

Touch Awards accredit our courses.

Once you have completed this course, every student will have his or her certificate. This certificate can be used as a tool to build your resume, as it helps validate their skill and learning experience.

Digital Marketing Course Format

This course is divided into several lessons, which is delivered online with the help of our interactive learning management system. Students will have access to the learning portal, and through this portal, they will be able to access the course 24/7. This allows them to have absolute control over their learning pace and as well enable them to study from the comfort of their home, office or using their laptop while traveling.

Digital Marketing Course Duration

The minimum period to have this study completed is 30 hours; however, this is only an estimate because the duration to complete this course depends solely on the ability of the learner to absorb information. Right from the enrolment date, learners will have absolute access to the course for 12 months, and learners will be given the opportunity to complete the course during this period at any time.

Enrol on this course and discover these interesting topics:

Ø Lesson 1 – What Exactly is Digital Marketing?

Ø Lesson 1 – What Exactly is Digital Marketing? (Quiz)

Ø Lesson 2 – Designing a Website and Its Contents

Ø Lesson 2 – Designing a Website and Its Contents (Quiz)

Ø Lesson 3 – Understanding Search Engines and Search Engine Optimisation

Ø Lesson 3 – Understanding Search Engines and Search Engine Optimisation (Quiz)

Ø Lesson 4 – Search Engine Marketing (SEM)

Ø Lesson 4 – Search Engine Marketing (SEM) (Quiz)

Ø Lesson 5 – Web Analytics

Ø Lesson 5 – Web Analytics (Quiz)

Ø Lesson 6 – Display Advertising

Ø Lesson 6 – Display Advertising (Quiz)

Ø Lesson 7 – E-mail Marketing and E-mail Promotion

Ø Lesson 7 – E-mail Marketing and E-mail Promotion (Quiz)

Ø Lesson 8 – Mobile Marketing

Ø Lesson 8 – Mobile Marketing (Quiz)

Ø Lesson 9 – Social Media Marketing with Facebook

Ø Lesson 9 – Social Media Marketing with Facebook (Quiz)

Ø Lesson 10 – Social Media Marketing – Twitter and Youtube

Ø Lesson 10 – Social Media Marketing – Twitter and Youtube (Quiz)

Ø Lesson 11 – Social Media Marketing – LinkedIn

Ø Lesson 11 – Social Media Marketing – LinkedIn (Quiz)

Ø Lesson 12 – Understand Various Social Media Platforms like Blogs and Forums

Ø Lesson 12 – Understand Various Social Media Platforms like Blogs and Forums (Quiz)

Ø Lesson 13 – PR and Online Reputation Management

Ø Lesson 13 – PR and Online Reputation Management (Quiz)

Ø Lesson 14 – Digital Marketing Campaign

Ø Lesson 14 – Digital Marketing Campaign (Quiz)